Frawley Coaching

April 15, 2026

Dear Reader,
 
We’re halfway through the first month of Q2 and the energy around some of you is palpable. With summer break fast approaching for many of us with kids, this is a time we get to choose whether this next part will be a scramble or a steady consumable pace. 
 
My Goals
I’ve taken this new chapter of 2026 in stride and I’ve got plenty of momentum so far in this third week of Q2. My goals are huge. Our vegetable garden will be three times the size it was last year and I’m carving out a new section of my yard specifically for herbs and teas. I’m on my third round of editing and polishing my first book, and it will officially be out of my hands in May. My coaching program will be hosting another event before school lets out. The kids have a ton of end-of-year school activities and we’re making travel plans for the summer. My gym routine is on lock and my protein goals are nearly nauseating.  I’m committing to taking one of my kiddos on a mom-and-me outing every week, and I’m also committed to dating my incredible husband every chance I get. My calendar is blocked, my goals are outlined, and now all I need to do is follow the plan.
 
Grief Stages and Goals
When we set big goals for ourselves, an element of second-guessing is natural. I now expect most of the stages of grief when the plan is in motion; however, over time I’ve also come to understand how to better work with my brain instead of how I think it should work. When a goal is articulated before the plan is in place, I catch myself in the denial phase. “No way is that possible.”  I manage this quickly with an outline for my plan. Once that plan is in place, obstructions (either anticipated or unforeseen) give way to the anger phase. Here, I realize I need to pivot or reframe my approach which can be time consuming or simply disappointing because I miscalculated. “Dangit!” This is the stage that I’ve really been working on, because I used to beat myself up if things didn’t go according to plan right out of the gate. I now know to adapt instead of change; lean toward the high energy zones of my day and give myself grace when my battery is drained.  I’ve already caught myself bargaining a couple of times this week. “Maybe I’ll just do this task twice tomorrow instead of once today.” Sheesh, calm down Frawley. You’re just getting going! When I realize I’m bargaining with myself, I force myself into the next and most important stage: acceptance. Not resignation, just observation. Acknowledgement. “This is my commitment; I’m going to do it.
Does any of this sound familiar to you when you set your own goals? Don’t beat yourself up; these are natural reactions/feelings you’re having. The most important part is realizing you’re in the stage that you’re in and confronting it.
It’s hard. I get it. It’s also 100% worth it.  Look, if we didn’t set a big enough goal, our brains wouldn’t bother trying to talk us out of it.
 
Big goals push us, and resistance is human.  Overcoming that resistance is what distinguishes the average folks from the great ones.
 
Go be great.
 
Onward,
Lins

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HELLO, FRIEND.

Linsey Frawley is a licensed real estate Broker in MM and WI, a professional coach and trainer, and a Continuing Education instructor for Minnesota real estate professionals, and she is co-owner of a boutique Transaction Management Company. She regularly teaches state-approved CE courses, helping agents strengthen both their technical knowledge and their long-term business foundations.
Linsey’s coaching focuses on the intersection of business strategy, personal growth, and sustainability—helping real estate professionals build careers that support their goals, values, and real lives. She is known for her practical, grounded approach and her ability to translate complex concepts into actionable insight. She is deeply committed to helping agents recognize their strengths, identify opportunities for growth, and lead with clarity and confidence.
She lives in Eden Prairie with her husband, two young children, and two delightfully derpy dogs. Outside of work, Linsey enjoys throwing pottery, strength training at the gym, reading, gardening, attending live music or comedy shows, and renovating whatever corner of the house is next on the list.

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